Christie's profile picture. I'm smiling in this by the way.

My story

I graduated in BSc Psychology in 2012 and MSc Human-Computer Interaction with Ergonomics in 2015, both at UCL. I worked in different areas in business, from service design to digital marketing between my two degrees. After my master degree, I have led the user-centred design process for 10+ start-ups within my first 12 months working in Rebel Hack Studios. It was great fun helping the best UK startups grow exponentially through optimising conversion rates and end-to-end experiences.

My empirical psychology background and my experience in business and marketing drive my design process. I conduct user research using qualitative and quantitative methods. Then I provide tested design products and services that address user needs and business KPIs.

I provide London-based photography services too.

Contact Details


University College London

MSc in Human-Computer Interaction with Ergonomics 2014-2015

My MSc thesis project investigated the validity of numerical gamer ratings, in collaboration with Sony Computer Entertainment Europe.

University College London

BSc in Psychology 2009-2012

Immersive exposure and practice in theories and research methods in psychology, including applied decision making, cognitive psychology, and organisational behaviour.


Tobias & Tobias

UX Design Consultant April 2018 - Present

Current project: Concept design and MVP delivery for a leading European investment bank
Other exciting work:
• Facilitated a 3-week process for answering critical business questions through design, prototyping, and testing ideas with users for a rising fintech start-up
• Involved in stakeholder workshop facilitation, user research, and prototyping for a well-known education publisher


UX Design Lead November 2017 - April 2018

UX Design Lead (contract) at Foreign and Commonwealth Office, leading user research and design for a new digital service for diplomats.

Activities including interpreting user journey and business processes into screens on Sketch and Invision, running user research and data analysis.

Rebel Hack Studios

UX Designer February 2016 - June 2017

I have the privilege to work with many exciting start-ups clients, from enterprise solutions, fashion apps to games, shaping their early stage design and growth strategies.


Digital Designer September 2013 - December 2014

I focused on mobile responsiveness optimisation of the charity's website and newsletter. Co-facilitated a participatory photography workshop in China as an ethnographic study on local water use, in partnership with Overseas Development Institute.

What's next?

Open to opportunities

Looking for someone to understand your users' needs or optimise your product for conversion? Let's have a chat!

Get in touch Download Resume

Below are my client-facing projects.

You will find out about my process and the end results in each project page.
Just a heads up - the links will be opened in a new tab on The Dots.

A screenshot of the SAAS business solution user interface

User research & optimisation for an all-in-one business admin solution

SaaS, usability test, data analysis

Through usability tests and user behaviour data (e.g. heatmap, visitor recording, traffic flow) collected via Visual Web Optimiser and Google Analytics, we identified 4 key areas for optimising lead acquisition. The suggested improvements were sent to the client in a report, and we have liaised with the client's copywriters and developers in order to execute the suggested solutions.

See my process
Screenshots of the pet book A/B testing

E-commerce store optimisation for a personalised gift book merchandiser

E-commerce, Usability test, Conversion rate optimisation, A/B testing

To optimise the journey to book purchase, a series of usability tests, interviews, and visitor behaviour analysis was run to understand the barriers to purchase. Several rounds of A/B tests were run to identify the design that drove positive change in conversion. The tested designs were incorporated into permanent site redesign.

See my process
Mockup of an iphone fashion app concept

Pre-product market fit research

Mobile app, Prototyping, Interviews, Surveys

To test initial traction and define the market size of a fashion marketplace app, I helped created landing pages for different niches, ran surveys to understand the demographics and their fashion habits, and conducted usability tests on the prelaunch app.

See my process

See my Graphical UI challenges on Behance!

I started DailyUI to flex myself in Sketch, explore novel interactions, research and apply the best UX practices in each scenario.

What others say about me!

  • She’s fantastic — psychology graduate; she’s very interested in decision-making and she focuses on using user experience to drive growth through a product.

    Logan Estop-Hall, CEO and co-founder of Rebel Hack