To me, user experience (UX) includes UI, product, interaction, and service/business. (I'm in Don Norman's camp of UX definition.)
I graduated in BSc Psychology in 2012 and MSc Human-Computer Interaction with Ergonomics in 2015, both at UCL. I worked in different areas in business, from design to marketing between my two degrees. After my master degree, I grew my design and research repertoire while working with a wide range of clients. Currently I'm creating people-centric solutions at design consultancy Tobias & Tobias.
My empirical psychology background and my experience in business and marketing drive my design process. I conduct user research using qualitative and quantitative methods. Then I provide tested design products and services that address user needs and business KPIs.
MSc in Human-Computer Interaction with Ergonomics, 2014-2015
University College London
My MSc thesis project investigated the validity of numerical gamer ratings, in collaboration with Sony Computer Entertainment Europe.
BSc in Psychology, 2009-2012
University College London
Immersive exposure and practice in theories and research methods in psychology, including applied decision making, cognitive psychology, and organisational behaviour.
UX Designer, Tobias & Tobias
April 2018 - Present
I'm having great fun at Tobias & Tobias, a design consultancy who has worked extensively with the financial industry. My current project (Oct 2018 - Present): Concept design and MVP delivery for a leading European investment bank
Other exciting work:
- Facilitated a 3-week process for answering critical business questions through design, prototyping, and testing ideas with users for a rising fintech start-up
- Involved in stakeholder workshop facilitation, user research, and prototyping for a well-known education publisher
UX Design Lead, IBM iX
November 2017 - April 2018
UX Design Lead (contract) at Foreign and Commonwealth Office, leading user research and design for a new digital service for diplomats.
Activities including interpreting user journey and business processes into screens on Sketch and Invision, running user research and data analysis. GDS standard and the service manual became my best friends.
UX Designer, Rebel Hack Studios
February 2016 - June 2017 (The original title was 'Growth UX Designer' but I found it too edgy.)
After my master degree, I have led the user-centred design process for 10+ start-ups within my first 12 months working in Rebel Hack Studios. It was rewarding helping the best UK startups grow exponentially through optimising conversion rates and end-to-end experiences.
I have the privilege to work with seed funded to Series A clients, ranging from enterprise solutions, fashion apps to games, shaping their early stage design and growth strategies. Here is what I've learnt in Rebel Hack
Digital Designer, PhotoVoice
September 2013 - December 2014
I focused on mobile responsiveness optimisation of the charity's website and newsletter. Co-facilitated a participatory photography workshop in China as an ethnographic study on local water use, in partnership with Overseas Development Institute.
Marketing Manager, 20-20 Optical Store
December 2011 - June 2013
In charge of design and marketing: store-front window and shop floor display, print and digital design, social media, photography, branding, and beyond. Bonus: Adjusted the arms on customers' glasses, advised customers on luxury optical and fashion brands.