Pre-product market fit research
by Christie Lau
To test initial traction and define the market size of a clothes swapping app, I helped created landing pages for different niches, ran surveys to understand the demographics and their fashion habits, and conducted usability tests on the prelaunch app.
I have worked closely with the client, copywriter, and the marketing team to ensure the a seamless experience from the acquisition channels to the landing page.
More (Opens in The Dots)
Mobile app Prototyping Interviews Surveys