Christie Lau
UX Consultant, research + design

Work

Below are my projects. You will find out about my process and the end results in each project page.

User research & optimisation for an all-in-one business admin solution

Through usability tests and user behaviour data (e.g. heatmap, visitor recording, traffic flow) collected via Visual Web Optimiser and Google Analytics, we identified 4 key areas for optimising lead acquisition. The suggested improvements were sent to the client in a report, and we have liaised with the client's copywriters and developers in order to execute the suggested solutions.

Pre-product market fit research

To test initial traction and define the market size of a fashion marketplace app, I helped created landing pages for different niches, ran surveys to understand the demographics and their fashion habits, and conducted usability tests on the prelaunch app.